Those who have advertised have experienced a positive effect and we see that the interest is increasing all the time.Ī digital channel creates new communication possibilities compared to traditional bus advertising, for example it is possible to direct different messages to different times of the day, and also to customise the message depending on where the bus is located, which is a technology GeoSignage provides in Karlstad. Many advertisers have also combined Bus-TV with regular TV-advertising, something that has given clear synergies. The channel stands out in the media noise by having a relevant content, including for example passenger information, news, sports and weather, which is appreciated by both passengers and advertisers. The displays are large, well-placed and bright, which gives an excellent visibility.
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